ADTechnology Becomes Newest Tensilica Authorized Design Center

SANTA CLARA, Calif. – June 26, 2008 – Tensilica, Inc. today announced that ADTechnology Co., Ltd. (“ADT”) of South Korea has become a Tensilica Authorized Design Center, supporting customers of both the Xtensa configurable processors and the Diamond Standard processor cores. As one of the leading design centers in Korea, ADT is well-positioned to assist the rapidly growing number of Korea-based Tensilica licensees.

“ADT can not only assist current Tensilica customers, but can also directly license Tensilica processors to new users,” stated Jun-Suk Kim, CEO of ADT. “Because Tensilica’s Xtensa processors can be customized for the exact application, customers can use them instead of designing custom logic blocks for their chip designs. They will then get the benefit of a programmable block instead of a fixed block of logic, plus the design can be completed much faster.”

ADT has expertise in all facets of System on Chip (SOC) design. They are equipped to support turnkey ASIC projects from design specification to the delivery of finished chips. In 2005, ADT became the Korean DCA (Design Center Alliance) of TSMC, one of the best foundries in the world.

“Our design activity in Korea has been growing, both in tier one accounts and in smaller companies with innovative new products,” stated Steve Roddy, Tensilica’s vice president of marketing and business development. “We’re excited to work with a top-tier design company like ADT for introducing Tensilica to new customers as well as supporting our existing users.”

About ADTechnology

ADTechnology Co., Ltd. is a design house and fab-less semiconductor company that provides turnkey solutions for SoC design. It also develops core IP through its experienced Expert Engineers Team with world-famous SoC implementation technology, especially for mobile/wireless applications, multimedia, and display. More information is available at www.adtek.co.kr.

About Tensilica

Tensilica offers the broadest line of controller, CPU and specialty audio and video DSP processors on the market today, in both an off-the-shelf format via the Diamond Standard Series cores and with full designer configurability with the Xtensa processor family. Tensilica's low-power, benchmark-proven processors have been designed into high-volume products at industry leaders in the digital consumer, networking and telecommunications markets. All Tensilica processor cores are complete with a matching software development tool environment, portfolio of system simulation models, and hardware implementation tool support. For more information on Tensilica's patented approach to the creation of application-specific building blocks for SOC design, visit www.tensilica.com.

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Editors’ Notes:

• Tensilica and Xtensa are registered trademarks belonging to Tensilica Inc. All other company and product names mentioned are trademarks and/or registered trademarks of their respective owners.
• Tensilica’s announced licensees include Afa Technologies, ALPS, Aquantia, Astute Networks, Atheros, AMD (ATI), Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Brocade, Chiplen, Cisco Systems, CMC Microsystems, Conexant Systems, Design Art Networks, DS2, EE Solutions, Epson, ETRI, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, iBiquity Digital, Ikanos Communications, Intel, Juniper Networks, LG Electronics, Lucid Information Technology, Marvell, MediaPhy, NEC Laboratories America, NEC Corporation, NetEffect, Neterion, Nethra Imaging, Nippon Telephone and Telegraph (NTT), NuFront, NVIDIA, Olympus Optical Co. Ltd., Penstar, Plato Networks, PnpNetwork Technologies, Samsung, Sandforce, Server Engines, SiBEAM, Silicon Optix, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, u-Nav Microelectronics, UpZide, Valens Semiconductor, Validity Sensors, Victor Company of Japan (JVC), WiLinx,WiQuest Communications, and XM Radio.