Tensilica and NuFront to Show T-MMB Mobile TV Solution at China’s IIC 2008 Shows

SANTA CLARA, CA, – March 3, 2008 – Tensilica, Inc. and NuFront announced that the two companies will jointly exhibit at the IIC-China 2008 exhibitions March 3-4, 2008, in Shenzhen (booth:2K41) and March 10-11, 2008, in Shanghai (booth:4S41). Using Tensilica’s configurable processor technology, NuFront developed, and has gone into mass production with, a T-MMB (terrestrial-mobile multimedia broadcasting) mobile baseband DSP (digital signal processor). By watching mobile TV on a T-MMB phone, visitors will be able to experience NuFront’s technology in action.

The T-MMB mobile TV standard is in the running to be adopted throughout China, and there are plans to have this in place in time for the Beijing Olympics.

NuFront’s T-MMB mobile TV baseband chip employs Tensilica’s Xtensa® configurable processor. "Tensilica’s Xtensa processor was very attractive for our next design because standard processor cores couldn’t give us the performance we needed,” stated Hamilton Yong, COO, NuFront Software. “The only way to get the performance was to optimize the processor, and Tensilica is the only company with the automated tools to make that customization much easier and ensure our success.”

Tensilica also will showcase its processor cores at IIC-China, including its video DSP, Diamond Standard RISC CPUs and the popular HiFi 2 Audio Engine, the most popular commercial audio core on the market, designed into millions of cellular phones.

About Tensilica

Tensilica offers the broadest line of controller, CPU and specialty DSP processors on the market today, in both an off-the-shelf format via the Diamond Standard Series cores and with full designer configurability with the Xtensa processor family. Tensilica’s low-power, benchmark proven processors have been designed into high-volume products at industry leaders in the digital consumer, networking and telecommunications markets. All Tensilica processor cores are complete with a matching software development tool environment, portfolio of system simulation models, and hardware implementation tool support. For more information on Tensilica's patented approach to the creation of application-specific building blocks for SOC design, visit www.tensilica.com.

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Editors’ Notes:

• Tensilica and Xtensa are registered trademarks belonging to Tensilica Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners.
• Tensilica’s announced licensees include Afa Technologies, ALPS, Aquantia, Astute Networks, Atheros, AMD (ATI), Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Brocade, Chiplen, Cisco Systems, CMC Microsystems, Conexant Systems, DS2, EE Solutions, Epson, ETRI, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, iBiquity Digital, Ikanos Communications, Intel, Juniper Networks, LG Electronics, Lucid Information Technology, Marvell, MediaPhy, NEC Laboratories America, NEC Corporation, NetEffect, Neterion, Nethra Imaging, Nippon Telephone and Telegraph (NTT), NuFront, NVIDIA, Olympus Optical Co. Ltd., Penstar, Plato Networks, PnpNetwork Technologies, Samsung, SandForce, Server Engines, SiBEAM, Silicon Optix, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, u-Nav Microelectronics, UpZide, Valens Semiconductor, Validity Sensors, Victor Company of Japan (JVC), and XM Radio.