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December 13, 2005

Juan M. Chapa Joins Tensilica as Vice President of
North American Sales

Santa Clara, Calif. – December 13, 2005 – Tensilica, Inc. today announced that Juan M. Chapa has joined the company as vice president of North American sales. Chapa joined Tensilica from ARM / Artisan, where he was senior director of North American sales.

"Tensilica is delighted to have someone of Juan's tenure, track record and industry knowledge as part of our worldwide sales team,” said Antonio J. Viana, senior vice president of worldwide sales at Tensilica. “Juan’s leadership will help us further proliferate Tensilica's innovative configurable processors and processor-based design methodologies across North America."

Chapa worked at ARM/Artisan since 2002 and led Artisan’s direct sales force, business partners and support team. Previously, Chapa founded ZeusTec Sales, Inc. in 1991, which provided direct sales of semiconductor solutions for major suppliers and he took the company from start-up status to $50 million revenue in the first five years. Chapa began his career with Xerox Corporation in 1981 and has held a number of sales and marketing management positions for Wyle Laboratories, Cypress Semiconductor and Mosel-Vitelic.

About Tensilica

Tensilica was founded in July 1997 to address the growing need for optimized, application-specific microprocessor solutions in high-volume embedded applications. With a configurable and extensible microprocessor core called Xtensa, Tensilica is the only company that has automated and patented the time-consuming process of generating a customized microprocessor core along with a complete software development tool environment, producing new configurations in a matter of hours. For more information, visit www.tensilica.com.

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Editors’ Notes:

• Tensilica and Xtensa are registered trademarks belonging to Tensilica, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners.
• Tensilica’s announced licensees include Agilent, ALPS, AMCC (JNI Corporation), Astute Networks, Atheros, ATI, Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, Cypress, Crimson Microsystems, ETRI, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, Hughes Network Systems, Ikanos Communications, LG Electronics, Marvell, NEC Laboratories America, NEC Corporation, NetEffect, Neterion, Nippon Telephone and Telegraph (NTT), NVIDIA, Olympus Optical Co. Ltd., sci-worx, Seiko Epson, Solid State Systems, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, and Victor Company of Japan (JVC).

SOC book
RECOGNITION
Red herring top 100
Portable Design 2006 Editor's  Choice Award
Best Processor Cores of 2004
EDN's Hot 100 Products of 2006
QUOTABLE

“It is faster and easier to design complex SOCs using Xtensa configurable processors - especially when using the XPRES Compiler - than to hand-code complex SOC design elements in hardware using traditional RTL methods. Plus the Xtensa processors are programmable, so it will be valuable for future products and applications.”

- Katsuhiko Nishizawa, general manager of the IJP Design Department of the Imaging Products Operations Division of Seiko Epson Corporation.