Tensilica’s Xtensa LX Core and Vectra LX DSP Engine Honored with “Top Product of EDN China 2005 Innovation Award”

Tensilica’s Technical Superiority Proven Again

Beijing, China - November 8, 2005 - Tensilica Inc. today announced that its Xtensa LX processor and Vectra LX DSP (digital signal processing) Engine have been honored with the “Top Product of EDN China 2005 Innovation Award” by EDN China magazine. Tensilica's Xtensa configurable core is the first processor architecture for embedded SOC design that can be tailored to match the specific requirements of the application. The Vectra LX DSP engine is a fixed-point DSP engine, an optional structural element for the Xtensa LX processor core. Both the Xtensa LX processor and Vectra LX DSP engine outperform traditional control CPUs or DSPs.

“The Annual Innovation Award was established by EDN in Silicon Valley fourteen years ago. This award has become one of the most prestigious awards in the American microelectronic industry,” said William Zhang, Publishing Director of EDN China. “Cooperating with the global team, EDN China introduced the Award into China this year to meet the demand of China’s fast growing microelectronics industry. In an effort to guarantee the authority, fairness, and universality of this award, experts as well as readers are involved to vote for their favorite products in a fair, open, transparent and professional manner.”

“We are pleased that EDN China, as well as the experts and audience, have honored Tensilica with the Top Product Award,” said Ryan Li, Country Manager of Tensilica China. “Receiving the award, together with other well-known IC companies like TI and ADI, proves that Tensilica has been recognized and accepted by China’s IC field in a very short period of time, since Tensilica just established the Beijing office early this year. It also shows that Chinese IC engineers already began to accept Tensilica’s innovative configurable processor technology.”

“China is an important market to Tensilica, so the penetration and development in this market is of strategic significance to Tensilica’s global business,” stated Steve Roddy, Tensilica’s vice president of marketing. “We are very honored to be the only processor or DSP IP to win the award, and we are excited about the opportunities in the Chinese electronics market.”

“Tensilica revolutionizes the traditional SOC design methodology. Designers can use Tensilica’s configurable processors as an alternative to the RTL hardware logic part in traditional SOC development, so as to reduce the total investment in SOC design and the time for SOC verification,” remarked John Mu, Executive Editor-in-Chief of EDN China. “Tensilica’s configurable processor and development tools offer a totally new solution and choice for engineers in SOC design.”

For more information about the EDN China 2005 Innovation Award, please visit http://www.ednchina.com/campaign/innovation_award/innovation.asp#4

About Tensilica

Tensilica was founded in July 1997 to address the growing need for optimized, application-specific microprocessor solutions in high-volume embedded applications. With a configurable and extensible microprocessor core called Xtensa, Tensilica is the only company that has automated and patented the time-consuming process of generating a customized microprocessor core along with a complete software development tool environment, producing new configurations in a matter of hours. For more information, visit www.tensilica.com.

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Editors’ Notes

• Tensilica and Xtensa are registered trademarks belonging to Tensilica, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners.
• Tensilica’s announced licensees include Agilent, ALPS, AMCC (JNI Corporation), Astute Networks, Atheros Communications, ATI, Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, Cypress, Crimson Microsystems, ETRI, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, Hughes Network Systems, Ikanos Communications, LG Electronics, Marvell, NEC Laboratories America, NEC Corporation, NetEffect, Neterion, Nippon Telephone and Telegraph (NTT), NVIDIA, Olympus Optical Co. Ltd., sci-worx, Seiko Epson, Solid State Systems, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, and Victor Company of Japan (JVC).