Antonio J. Viana Joins Tensilica as Sr. VP of
Worldwide Sales
Ex-ARM VP Recognizes Performance Impact and Power
Savings of Tensilica’s Automated Processor
Generator
Santa Clara, Calif. – June 7,
2005 – Tensilica,
Inc., the only company to automate the design
of optimized application-specific configurable
processors for system-on-chip (SOC) design, today
announced that Antonio J. Viana has joined the
company as senior vice president of worldwide
sales. Viana joined Tensilica from ARM, Ltd.,
where he was vice president of North American
sales.
“Tensilica has intelligently automated the
customization of processors to achieve RTL-equivalent
performance and much lower power dissipation,” stated
Viana. “Considering all of the challenges
of SOC design, time-to-market is typically one
of the most significant. Tensilica’s technology
is best poised to help customers meet the current
and future challenges of SOC design, in particular,
time-to-market. I am very excited to be a part
of the Tensilica family.”
“Under Antonio’s leadership, ARM’s
North American revenues reached record levels.
Combined with his past experience of leading the
ARM global foundry program group, he brings a strong
and comprehensive insight into the worldwide semiconductor
industry,” stated Chris Rowen, Tensilica’s
president and CEO. “Antonio will drive the
expansion of our customer focus as we proliferate
and popularize this fundamental new wave of configurable
processors and processor-based design.”
Viana worked for ARM since 1998 and held a number
of positions during his tenure there, including
business unit manager of development systems, director
of the ARM foundry program, regional sales director
and, for the past three years, vice president of
North American sales. Prior to ARM, he was director
of sales for Encore Industries and worked for SGI
and Hughes Aircraft. He holds a B.S. in industrial
and systems engineering from Cal Polytechnic State
University, San Luis Obispo.
Viana’s appointment completes the expansion
of Tensilica’s customer-facing executive
team, which also includes Dan Weed, who joined
the company earlier this year as senior vice president
of customer engineering, and Steve Roddy, vice
president of marketing, who joined Tensilica in
2000. Bernie Rosenthal, former senior vice president
of marketing and sales, left Tensilica earlier
this year to become President and CEO of Reaction
Design in San Diego, CA.
About Tensilica
Tensilica was founded in July 1997
to address the growing need for optimized, application-specific
microprocessor solutions in high-volume embedded
applications. With a configurable and extensible
microprocessor core called Xtensa, Tensilica
is the only company that has automated and
patented the time-consuming process of generating
a customized microprocessor core along with a complete
software development tool environment, producing
new configurations in a matter of hours. For more
information, visit www.tensilica.com.
# # #
Editors’ Notes:
- Tensilica and Xtensa are
registered trademarks belonging to Tensilica,
Inc. All other company and product names are trademarks
and/or registered trademarks of their respective
owners.
- Tensilica’s announced licensees
include Agilent, ALPS, AMCC (JNI Corporation),
Astute Networks, ATI, Avision, Bay Microsystems,
Berkeley Wireless Research Center, Broadcom,
Cisco Systems, Conexant Systems, Cypress,
Crimson Microsystems, ETRI, FUJIFILM Microdevices,
Fujitsu Ltd., Hudson Soft, Hughes Network Systems,
Ikanos Communications, LG Electronics, Marvell,
NEC Laboratories America, NEC Corporation, NetEffect,
Neterion, Nippon Telephone and Telegraph
(NTT), NVIDIA, Olympus Optical Co. Ltd., sci-worx,
Seiko Epson, Solid State Systems, Sony, STMicroelectronics,
Stretch, TranSwitch Corporation, and Victor
Company of Japan (JVC).
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