Tensilica Expands Into China
Configurable Processor Company Continues
Growth in Asia
SANTA CLARA,
CA - March 10, 2005 - Tensilica ,
Inc., the only company to automate the design
of optimized application-specific configurable
processors for system-on-chip (SOC) design, today
announced the expansion of the company's presence
in the Asian market with the opening of its first
office in China, based in Beijing. A grand
opening event, attended by government officials
and representatives from major corporations,
took place on March 9, 2004, at the Great Wall
Sheraton in Beijing, China.
Speakers and dignitaries included:
- Zhang JingAn, General Secretary of China's
Ministry of Science and Technology (MOST)
- Beede Christopher and Ross Adam, Representatives
of Robert S. Wang, Counselor for Economic Affairs,
U.S. Embassy
- Chen Xiaonan, Vice Director of Semiconductor
Group of Beijing Government
"We are pleased to establish a direct
presence in China where we can work closely with
the systems and semiconductor companies to help
them differentiate and innovate using our automated
design approach," said Chris Rowen, president and
CEO of Tensilica. "Tensilica's ability to reduce
time-to-market and provide greater performance
will enable Chinese developers of multiple-processor
system-on-chip designs to quickly achieve high
profitability in new high-volume markets like consumer
electronics. We have had success in other
Asian markets with customers like LG Electronics
in Korea and Epson and NEC in Japan, and look forward
to similar results in China."
The new Tensilica Beijing office
is located at:
Room 708,
Shu Ma Da Sha Yin Zuo, No.2 Zhong Guan Cun South Avenue,
Hai Dian District,
Beijing 100086, PRC
Tel: (86)-10-82511588
Fax: (86)-10-82514062
This office will be able to satisfy
the business and technical needs of Tensilica's
customers in China. Tensilica's other Asian offices
are located in Taiwan and Japan.
About Tensilica
Tensilica was founded in July 1997
to address the growing need for optimized, application-specific
processor solutions in high-volume embedded SOC
applications. With over 70 customers worldwide
for its Xtensa configurable and extensible processor
cores, Tensilica is the only company that has automated
and patented the time-consuming process of generating
a customized processor core along with a complete
software development tool environment, producing
new configurations in a matter of hours. For more
information, visit www.tensilica.com .
# # #
Editors'
Notes:
- Tensilica and Xtensa are
registered trademarks belonging to Tensilica
Inc. All other company and product names are
trademarks and/or registered trademarks of their
respective owners.
- Tensilica's announced licensees
include Agilent, ALPS, AMCC (JNI Corporation),
Astute Networks, ATI, Avision, Bay Microsystems,
Berkeley Wireless Research Center, Broadcom,
Cisco Systems, Conexant Systems, Cypress, Crimson
Microsystems, ETRI, FUJIFILM Microdevices, Fujitsu
Ltd., Hudson Soft, Hughes Network Systems, Ikanos
Communications, LG Electronics, Marvell, NEC
Laboratories America, NEC Corporation, NetEffect,
Neterion, Nippon Telephone and Telegraph (NTT),
NVIDIA, Olympus Optical Co. Ltd., Seiko Epson,
Solid State Systems, Sony, STMicroelectronics,
Stretch, TranSwitch Corporation, and Victor Company
of Japan (JVC).
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