Tensilica Teams with Magellan
Discovery For Taiwan Market Expansion
SANTA CLARA,
CA - March 7, 2005 - Tensilica ,
Inc., today announced that it is working with
Magellan Discovery Corporation in Taiwan. Magellan
will provide sales, design and technical support
for Tensilica's Xtensa processors, recipient
of the 2004 Microprocessor Report Analysts'
Choice Award for Best Intellectual-Property (IP)
Core for system-on-chip (SOC) design (see release
dated January 24, 2005 at http://www.tensilica.com/html/pr_2005_01_24a.html ) .
"Magellan brings a comprehensive
sales and support package for the Taiwan market
that will help us meet the growing requirements
for SOC design in this important region of the
world," stated Chris Rowen, president and CEO of
Tensilica. "In particular, their FPGA prototyping
service will be of great interest to potential
Tensilica customers interested in evaluating the
benefits of our configurable, extensible processors,
which significantly cut overall design and verification
time."
Magellan has a highly seasoned sales
and technical team that can meet the needs of the
EDA and semiconductor industry. Magellan Discovery
provides a one-stop shop service to business partners
for the Taiwan market. With their unique business
model and strong connections on both sides of the
Pacific, Magellan is able to bridge the gap between
innovative technology and the Asian ecosystem.
"We are excited about working closely
with Tensilica and helping them reach more SOC
designers in Taiwan," stated Stone Peng, CEO and
president, Magellan Discovery. "The case for Tensilica's
proven technology is clear - Tensilica's processors
can be customized to be used instead of RTL blocks
in SOC designs, adding valuable programmability
and flexibility while cutting overall design time."
Magellan's headquarters in Taiwan
is at 8F, No. 413, Rueiguang Rd., Neihu District,
Taipei 114, Taiwan ROC. The phone number is +866.2.8751.0388
and their web site is www.magellandiscovery.com .
Magellan provides a strong complement
to Tensilica's existing presence in Asia, which
includes its sales and support headquarters in
Taiwan and a sales office in Beijing, China, as
well as representation by Regulus Technologies
Co., Ltd. for the Taiwan market.
About Tensilica
Tensilica was founded in July 1997
to address the growing need for optimized, application-specific
processor solutions in high-volume embedded applications.
With a configurable and extensible processor core
called Xtensa, Tensilica is the only company that
has automated and patented the time-consuming process
of generating a customized processor core along
with a complete software development tool environment,
producing new configurations in a matter of hours.
For more information, visit www.tensilica.com .
# # #
Editors'
Notes:
- Tensilica and Xtensa are
registered trademarks belonging to Tensilica
Inc. NVIDIA is a registered trademark of NVIDIA
Corporation. All other company and product names
are trademarks and/or registered trademarks of
their respective owners.
- Tensilica's announced licensees
include Agilent, ALPS, AMCC (JNI Corporation),
Astute Networks, ATI, Avision, Bay Microsystems,
Berkeley Wireless Research Center, Broadcom,
Cisco Systems, Conexant Systems, Cypress, Crimson
Microsystems, ETRI, FUJIFILM Microdevices, Fujitsu
Ltd., Hudson Soft, Hughes Network Systems, Ikanos
Communications, LG Electronics, Marvell, NEC
Laboratories America, NEC Corporation, NetEffect,
Neterion, Nippon Telephone and Telegraph (NTT),
NVIDIA, Olympus Optical Co. Ltd., Seiko Epson,
Solid State Systems, Sony, STMicroelectronics,
Stretch, TranSwitch Corporation, and Victor Company
of Japan (JVC)
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