Grant Martin Joins Tensilica as Chief
Scientist
Well-known SOC Methodology Expert is
Critical Add for Tensilica's Long-term Design
Roadmap
SANTA
CLARA, Calif., April 21, 2004 - Tensilica, Inc.
today announced that Grant Martin has joined
the company as Chief Scientist. A well-known
expert in system-on-chip (SOC) design methodologies,
Martin is responsible for leading Tensilica's
long-term SOC methodology roadmap.
"We're very excited that Grant has
joined Tensilica," stated Chris Rowen, president
and CEO of Tensilica. "His extensive, strong background
in SOC design and embedded architectures will allow
him to lead our future planning and development
of products and methodologies."
"I'm joining Tensilica at an
exciting time, with two critical product introductions
coming up in the next few months," Martin said. "Tensilica
has made significant investments in their processors
to make them strong candidates to replace blocks
of RTL. I look forward to working with these products
and this group of innovative people to define and
refine the roadmap for a comprehensive SOC design
methodology."
Most recently, Grant Martin was a
fellow and worked in the office of the CTO of Cadence
Design Systems at the Cadence Berkeley Labs, concentrating
on SOC design methodology and the links between
SOC and embedded software. Over his ten-year tenure
at Cadence, he held a variety of positions. He
was the director of design methodology for Cadence's
VCC hardware-software co-design technology and
design tool development. He was Cadence's chief
representative on several EDA (electronic design
automation) industry and IP (intellectual property)
design standards initiatives.
From 1984 to 1994, he worked at Bell-Northern
Research/Northern Telecom in Ottawa, Canada, as
a layout automation engineer, moving up to a manager
of VLSI design systems. From 1978 to 1984, he worked
at Burroughs Machines Limited, Cumbernauld, Scotland,
concentrating on design automation and new technology
and computer architecture.
Martin has published papers in numerous
technical conferences and trade magazines and made
many presentations at EDA conferences. He was co-author
of Surviving the SOC Revolution: A guide to
platform-based design, published by Kluwer
in 1999 and System design with SystemC, published
by Kluwer in 2002. He was co-editor of Winning
the SOC Revolution: Experiences in Real Design and UML
for Real: Design of Realtime Embedded Systems, both
published by Kluwer in 2003. He has also contributed
chapters or forewords to six other books.
Martin holds a Bachelor's and Master's
of mathematics from the University of Waterloo
in Canada.
About Tensilica
Tensilica was founded in July 1997
to address the growing need for optimized, application-specific
microprocessor solutions in high-volume embedded
applications. With a configurable and extensible
microprocessor core called Xtensa, Tensilica is
the only company that has automated and patented
the time-consuming process of generating a customized
microprocessor core along with a complete software
development tool environment, producing new configurations
in a matter of hours. For more information, visit www.tensilica.com .
# # #
Editors' Notes:
- "Tensilica" and "Xtensa" are
registered trademarks belonging to Tensilica
Inc. All other trademarks are the property of
their respective holders.
- Tensilica's announced licensees
include Agilent, AMCC (JNI Corporation), Astute
Networks, Avision, Bay Microsystems, Broadcom,
Cisco Systems, Conexant Systems, Crimson Microsystems,
Cypress, ETRI, FUJIFILM Microdevices, Fujitsu
Ltd., Hudson Soft, Hughes Network Systems, Ikanos
Communications, LG Electronics, Marvell, NEC
Laboratories America, NEC Corporation, Nippon
Telephone and Telegraph (NTT), Olympus Optical
Co. Ltd., S2io, Solid State Systems (3S), Sony,
STMicroelectronics, TranSwitch Corporation, and
Victor Company of Japan (JVC).
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