Tensilica Continues Aggressive Growth With Appointment of New Sales Representative in Israel

Expansion Into Key Technology Region Will Ensure Broader Access To Tensilica's Industry-Leading Configurable, Extensible Processor Core

September 3, 2002, Santa Clara, California . Tensilica, Inc., the leading provider of configurable and extensible microprocessors, today announced that Amos Technologies Ltd. is its new sales representative in Israel. The addition of Amos Technologies Ltd. to Tensilica's extensive worldwide sales network will ensure expanded access to Tensilica's industry-leading Xtensa® configurable and extensible microprocessor core by the company's growing customer base in this key technology region. 

"Boaz Amram, general manager of Amos Technologies, has a proven reputation for successfully representing many of the world's leading EDA and semiconductor companies," said Bernie Rosenthal, senior vice president of sales and marketing for Tensilica. "This company brings a diverse technical background, coupled with exceptional local relationships, to ensure the rapid expansion of our business in this critical technology center."

"Israel continues to be one of the world's premier regions for semiconductor and communications IC design," said Amram. "Companies based here must have access to technology that enables the simplified design of optimized SOC solutions in reduced time-to-market. Tensilica's Xtensa core responds to these challenges."

Amos Technologies Ltd. will be responsible for establishing new customer relationships with companies based in Israel.  These customers can begin working directly with Amos by contacting:

Boaz Amram
4 Schwartz Street
Raanana 43 213
Israel
Phone: +972-9-9560684 Ext. 201
Fax.: +972-9-9560698
Email: boaz@amost.co.il

About Amos Technologies Ltd.

Amos Technologies Ltd., located in Ra'anana, Israel, specializes in representing leading companies in the fields of EDA and IC Design service companies. The company was founded by Boaz Amram who has more than 16 years of experience in Sales in Israel and in Europe including the director of Sales for LSI Logic in Israel and the general manager of CATC Israel.

About Tensilica

Tensilica was founded in July 1997 to address the fast-growing market for configurable processors and software development tools for high volume, embedded systems. Using the company's proprietary Xtensa Processor Generator, system-on-chip (SOC) designers can develop a processor subsystem hardware design and a complete software development tool environment tailored to their specific requirements in hours. Tensilica's solutions provide a proven, easy-to-use, methodology that enables designers to achieve optimum application performance in minimum design time. The Company is engaged in research, development, and customer support from its offices in Santa Clara, California; Burlington, Massachusetts; Princeton, NJ; Austin, Texas; Raleigh, NC; Oxford, U.K.; Stockholm, Sweden; Taipei, Taiwan, R.O.C.; and Yokohama, Japan. Tensilica is headquartered in Santa Clara, California (95054) at 3255-6 Scott Boulevard, and can be reached at (408) 986-8000 or via www.tensilica.com on the World Wide Web.

###

Editors Notes:

“Tensilica” and “Xtensa” are registered trademarks belonging to Tensilica Inc. Xilinx and Virtex are registered trademarks of Xilinx, Inc. All other trademarks are the property of their respective holders.

Tensilica’s announced licensees are Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, FUJIFILM Microdevices, Fujitsu Ltd., Hughes Network Systems, IC4IC, Ikanos Communications, JNI Corporation, Marvell, Mindspeed Technologies, National Semiconductor, NEC Networks, NEC Solutions, Nippon Telephone and Telegraph (NTT), Olympus Optical Co.Ltd., ONEX Communications, Olympus Optical, OptiX Networks, Osaka & Kyoto Universities, TranSwitch Corporation, Trebia Networks, Victor Company of Japan (JVC) and ZiLOG.