Industry Luminary Steve Leibson Joins Tensilica

Santa Clara, Calif., September 4, 2001 … Tensilica Inc., the leading supplier of configurable processor cores for embedded system-on-chip (SOC) applications, today announced today that Steve Leibson, a widely-known and respected industry analyst and award-winning journalist, had joined the company in a senior marketing capacity.

“We are very pleased to welcome Steve Leibson to our growing organization,” said Bernie Rosenthal, Tensilica’s senior vice president of marketing and business development. He brings an outstanding body of experience in marketing research, electronics journalism, product analysis and planning to the company, and will become an extraordinary asset for us.”

Leibson will be responsible for managing a number of new strategic marketing initiatives, and he will report to Steve Roddy, Director of Product Marketing. He will be quartered at the company’s main offices in Santa Clara, California.

About Steve Leibson

Until joining Tensilica, Leibson was vice president and editorial director at Instat/MicroDesign Resources where he was responsible for publishing both the printed and web versions of the industry-leading Microprocessor Report as well as producing the industry’s most important annual conferences, the Microprocessor Forum and Embedded Processor Forum.

Prior to his MDR assignment, he was founding partner and director of technology at Beacon Technology Partners, a marketing research and consulting firm based in the Boston area. Earlier, Leibson held several editorial positions, the most recent being editor-in-chief, for EDN Magazine, one of the worldwide electronic industry’s preeminent publications.

Before entering journalism, Leibson held development engineering positions at Cadnetix, Autotrol and Hewlett-Packard. Leibson received a BSEE Cum Laude from Case Western Reserve University where he subsequently did graduate work in lasers, communications and product development. He is a senior member of the IEEE.

About Tensilica

Tensilica was founded in July 1997 to address the fast-growing market for configurable processors and software development tools for high volume, embedded systems. Using the company's proprietary Xtensa Processor Generator, system-on-chip (SOC) designers can develop a processor subsystem hardware design and a complete software development tool environment tailored to their specific requirements in hours. Tensilica's solutions provide a proven, easy-to-use, methodology that enables designers to achieve optimum application performance in minimum design time. The Company is engaged in research, development, and customer support from its offices in Santa Clara, California; Burlington, Massachusetts; Princeton, NJ; Houston, Texas; Oxford, U.K.; Stockholm, Sweden; Taipei, Taiwan, R.O.C.; and Yokohama, Japan.

Tensilica is headquartered in Santa Clara, California (95054) at 3255-6 Scott Boulevard, and can be reached at (408) 986-8000 or via www.tensilica.com on the World Wide Web.

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Editors' Notes:

"Tensilica" is a registered trademark and "Xtensa" is a trademark belonging to Tensilica Inc.

Tensilica’s announced licensees are, in alphabetical order, Berkeley Wireless Research Center, Broadcom, Cisco Systems, Conexant Systems, Fujitsu Limited, Hughes Network Systems, Ikanos Communications, JNI Corporation, Marvell (Galileo Technology), Mindspeed Technologies, National Semiconductor, NEC Networks, NEC Solutions, NTT, ONEX Communications, TranSwitch Corporation and ZiLOG.