Tensilica Appoints Steve Roddy Director of Product
Marketing
Santa Clara, Calif., Nov.
13, 2000 ... Tensilica, Inc., the Santa
Clara-based provider of application-specific
configurable processor technology, announced
today that Stephen Roddy (37) has been named
Director of Product Marketing. A newly-created
position, Roddy will be based at the firm’s
Santa Clara headquarters, and will report to
Bernie Rosenthal, Vice President of Marketing
and Business Development.
Rosenthal said, “I am delighted to welcome
Steve Roddy aboard. He’s a well-experienced
senior manager who will add measurably to our growing
worldwide marketing efforts. Steve brings a deep
understanding of system-on-chip issues as well
as significant international experience to Tensilica.”
Immediately prior to joining Tensilica, Roddy
was Vice President of Marketing and Sales at Integrated
Silicon Systems. Earlier assignments included multiple
marketing positions , the most recent being Marketing
Director for Cadence Design Systems Design Services
(now Tality); Product Line Manager at Silicon Architects
Group of Synopsys; Product Line Manager at LSI
Logic. Roddy received his BSEE from the University
of California at Berkeley in 1985, and his MBA
from the Anderson Graduate School of Management
at UCLA in June, 1990.
About Tensilica
Tensilica was founded in July 1997 to address
the fast-growing market for application-specificmicroprocessor
cores and software development tools for high volume,
embedded systems. Using the company's proprietary
Xtensa Processor Generator, system-on-chip (SOC)
designers can develop a processor subsystem hardware
design and a complete software development tool
environment tailored to their specific requirements
in hours.
Tensilica's solutions provide a proven, easy-to-use,
methodology that enables designers to achieve optimum
application performance in minimum design time.
The Company is engaged in research, development,
and customer support from its offices in Santa
Clara, California, Burlington, Massachusetts, Princeton,
NJ, Houston, Texas, Oxford, U.K. and Yokohama,
Japan.
Tensilica is headquartered in Santa Clara, California
(95054) at 3255-6 Scott Boulevard, and can be reached
at (408) 986-8000 or via www.tensilica.com on the
World Wide Web.
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Editors' Notes:
Roddy resides with his
wife and family in Livermore, California.
"Tensilica" is a registered
trademark and "Xtensa" is a trademark
belonging to Tensilica Inc.
Tensilica’s announced
licensees are, in alphabetical order,
- Berkeley Wireless Research
Center
- Cisco Systems
- Fujitsu Limited
- Galileo Technology
- NEC Corporation
- NTT
- ONEX Communications
- Osaka and Kyoto Universities
- TranSwitch Corporation
- ZiLOG
Visit Tensilica at Electronica,
Hall 5A, Booth Number 175, Munich, Germany, November
20 — 24, 2000
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