Tensilica Appoints Silicon Media as an Authorized
Design Center
Santa Clara, CA, October 9,
2000 – Tensilica, Inc., a Santa
Clara-based provider of application-specific
processors and development tools for System-on-Chip
(SOC) designs, today announced that Silicon Media
Inc. has been appointed a Tensilica Authorized
Design Center and a charter member of the Tensilica
Xtensions™ Network Program.
Design Centers provide essential services to many
organizations that are defining and building their
leading edge SOC designs today. Through the company’s
Authorized Design Center program, a part of the
Tensilica Xtensions Network Program, Tensilica
ensures that these services will be available to
its licensees. Tensilica Authorized Design Center
engineering personnel receive extensive training
on the Xtensa architecture, configuration and software
development tools, on-going support and access
to technology updates, and direct access to applications
engineering.
“Silicon Media’s extensive background
in embedded processor and DSP designs for wireless,
mobile, digital audio and video and Internet appliance
systems aligns exactly with the target applications
for the Xtensa processor,” noted Bernie Rosenthal,
Tensilica’s vice president of marketing and
business development. “We are delighted to
partner with them to serve our customers in the
Japan market.”
“The Xtensa configurable processor provides
a uniquely flexible solution that can be tailored
to exactly fit application requirements,” stated
Masami Ohsaki, president of Silicon Media. “Combining
the capability to create configurations that accelerate
communications and digital multimedia functions
and our embedded systems hardware and software
development expertise,we will be able to deliver
leading edge SOC solutions that meet our customers
time to market, performance and cost demands.”
About Silicon Media Corp.
Silicon Media Inc. is a system solution provider
focusing on system LSI design based on Processor
IP. The company has been successful in business
on system LSI designs that use the Open RISC cores
such as ARM6, ARM7 and ARM9 cores, Oak/TeakDSP
cores (DSPG) and configurable processor core based
system LSI designs such as Tensilica’s Xtensa
processor.
Silicon Media Inc. is providing a development
service and support system LSIs for mobile phones,
mobile appliances and digital audio/video systems
based on these processor cores. Furthermore, based
on these processor IPs, Silicon Media Inc. provides
system LSIs and system design for integrating new
technology IPs such as Bluetooth, MPEG4, 1394,
Flash memory card interface, and VOIP systems.
For more information please see http://www.siliconmedia.co.jp
About Tensilica
Tensilica was founded in July 1997 to address
the fast-growing market for configurable microprocessor
cores and software development tools for high volume,
embedded systems. Using the company's proprietary
Xtensa Processor Generator, system-on-a-chip (SOC)
designers can develop a processor subsystem hardware
design and a complete software development tool
environment tailored to their specific requirements
in hours.
Tensilica's solutions provide a proven, easy-to-use,
methodology that enables designers to achieve optimum
application performance in minimum design time.
The Company is engaged in research, development,
and customer support from its offices in Santa
Clara, California, Waltham, Massachusetts, Princeton,
N.J., Houston, Texas, Oxford, U.K. and Yokohama,
Japan.
Tensilica is headquartered in Santa Clara, California
(95054) at 3255-6 Scott Boulevard, and can be reached
at (408) 986-8000 or via www.tensilica.com on the
World Wide Web
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"Tensilica" is a registered
trademark and "Xtensa" and “Xtensions” are
trademarks belonging to Tensilica, Inc.
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